Tools of my Trade

Global Social Media Strategy + Paid Media Optimisation + Creative Direction + Brand Storytelling

Impact Highlights

📈 +15% IG & +20.2% FB growth across 4 core brands
🌍 13.5M+ reach worldwide in 6 months
👀 22.5M impressions – up to 87.5% of 2024 totals already
💬 1.56M engagements – record highs for Citadelle & Ferrand Cognac
🏆 Outperformed key rum & gin competitors with lean ad budgets, driven by local activations & global collaborations.

Social-Forward Video Storytelling

Cocktail Reels Creative Direction

Influencer & Brand Collaborations

Brand Shoots and Global Digital Assets

@planterayrum
@citadellegin
@ferrandcognac